You’re aware that being visual with your content is essential for any business in 2015. If you haven’t heard of Instagram or not a user of Instagram then where have you been for the past 5 years? Did you know over 16 billion photos have been posted on Instagram with 70% of users checking in daily. I am going to share 5 ways to integrate Instagram into your business marketing strategy in 2015.
On average 55 million posts are uploaded to Instagram each day, before embarking on a campaign you need to consider whether you have enough content to be consistent? Instagram works incredibly well for visual businesses such as food products, restaurants, fashion and design. There’s no need to panic if you don’t fit in with these categories as there’s also a lot of scope for thought leadership, sharing tips and quotes about your industry which can be seen by the rise of entrepreneurship based profiles such as Founder and Agent Steven.
Hashtags – Get savvy!
You can’t be on Instagram without using a hashtag, did you know 83% of posts include a hashtag. They can be a very powerful tool for your business – not only are they used to aid discovery of your brand, but help to connect you to a new audience. If you’re struggling to place your hashtags then visit websta who list the top 100 hahstags used on instagram at any given time.
A great way to build your Instagram page is to align your business with an influencer. There is nothing more powerful than peer to peer marketing so find an influencer within your field that your customers admire or trust and reach out to them to run different initiatives including sponsored posts, joint competitions and/or webinars. This will instantly help to introduce your business to a new audience.
Building Relationships – Act like a friend
Instagram is simply another opportunity for you to build a relationship with your customers. Bear in mind that 90% of Instagram users are younger than 35 years old, speak their language and take a lesson from Taylor Swift she interacts so well on Social Media as she looks at her fans as friends. Once you do this it’s much easier to have conversations that resonate. Make yourself likeable and give them a reason to want to continue to follow you and your brand.
Shout Out Your customers!
Did you know Instagram has more active users via mobile than Twitter? This means your audience are more likely to see your image posts than your tweets whilst they’re on the go. So, why not take advantage and shout them out, make them feel valued.
Do what you can with what you have. You have the potential of growing your audience just right in your hands. What you need is to discover the right ways of turning them into action that will drive people to click on that FOLLOW button.
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