The concept of ‘social media marketing’ is probably one that you’ve heard a lot about by now. If you’re in the B2B space, however, you might feel a little unsure of how you can make the most out of B2B...
New media has a unique ability to serve an arrangement of functions based on what is being represented. New media most commonly refers to content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback...
Customers and website visitors are absolutely delighted when you offer them a little personalization. Simple things like using their name or remembering their favorite products can make them feel more comfortable on your site. Thanks to technology, it’s easy...
The Twitter bird is instantly recognizable as a tech entity and social platform. It wasn’t always the way you find it now, and actually went through some awkward phases. In celebrating a decade of existence, Twitter shared a brief look...
What is a brand? It's not uncommon for a "brand" to be thought of as a logo, a company name or tagline. While those are part of building your brand, there's much more. Very simply, a brand is the feeling people...
Come the dawn of 6th November 2015, a Friday by the way, we intend to assemble the digital community in Kenya consisting of online content creators, developers, artists, PR practitioners, marketers, digital professionals, Social media influencers and any other person...
Do you like change? Change like any other factors has two sides; you can change something and get good or bad results. Sophlix is a blog that has been growing steadily in the past year and many have loved it so...

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