What is a brand? It's not uncommon for a "brand" to be thought of as a logo, a company name or tagline. While those are part of building your brand, there's much more. Very simply, a brand is the feeling people...
Come the dawn of 6th November 2015, a Friday by the way, we intend to assemble the digital community in Kenya consisting of online content creators, developers, artists, PR practitioners, marketers, digital professionals, Social media influencers and any other person...
  The concept of ‘social media marketing’ is probably one that you’ve heard a lot about by now. If you’re in the B2B space, however, you might feel a little unsure of how you can make the most out of B2B...
The Twitter bird is instantly recognizable as a tech entity and social platform. It wasn’t always the way you find it now, and actually went through some awkward phases. In celebrating a decade of existence, Twitter shared a brief look...
New media has a unique ability to serve an arrangement of functions based on what is being represented. New media most commonly refers to content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback...
Success in business is attributed to many factors. Today, digital marketing and online presence are the key drivers for increasing the customer base and assuring the success of a business. So, having an active website and social media pages...
Customers and website visitors are absolutely delighted when you offer them a little personalization. Simple things like using their name or remembering their favorite products can make them feel more comfortable on your site. Thanks to technology, it’s easy...
Do you like change? Change like any other factors has two sides; you can change something and get good or bad results. Sophlix is a blog that has been growing steadily in the past year and many have loved it so...
Let’s do a little guided meditation… You’re sitting at your desk, sipping your favorite brew of coffee, getting ready to dive into the work you love doing. You open your inbox to thank you emails from current clients, new leads who...

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