It happens almost every quarter: Twitter announces its earnings, and the blogosphere lights it ablaze for not adding (or adding enough) new users. The company is focused on growth, but its latest strategy has nothing to do with users. One...
Just two weeks after releasing Moments, Twitter has decided to introduce advertising to its curated content stream. Ads on Moments will kick off this Sunday with the new ‘Rocky’ movie ‘Creed‘ being the first promoted campaign. Using Moments, you can follow along with what people...
Come the dawn of 6th November 2015, a Friday by the way, we intend to assemble the digital community in Kenya consisting of online content creators, developers, artists, PR practitioners, marketers, digital professionals, Social media influencers and any other person...
Influencer marketing can be considered as an effective strategy to attract and engage with the potential and existing customers. Read on the article to find more information about social media and influencer marketing. You can no longer question the significance...
Just 24 hours after Twitter announced that Jack Dorsey would become the company’s permanent CEO, Project Lightning, the company’s long-promised way to follow events, has finally emerged. Twitter just made the biggest change since its invention; It’s now called ‘Moments’ and...
Twitter is preparing to expand its e-commerce presence in a big way. The company today announced it’s planning to roll out the ‘Buy Now’ buttons it introduced last year to many more merchants and brands. For reference, the shoppable tweets look...
To keep its decade-old social network lively, Facebook is introducing five big changes to user profiles, which are viewed 4 billion times per day: The option to pin Featured Photos to the top of the profile Temporary profile pics Easier visibility controls for...
Many people try Twitter for a while and then they leave it again, because they have no clue, if they are getting anywhere. And since success on Twitter takes a while to become (or may even never become) obvious,...
You’re aware that being visual with your content is essential for any business in 2015. If you haven’t heard of Instagram or not a user of Instagram then where have you been for the past 5 years? Did you...
It began with a clock. 14-year-old Ahmed Mohamed, a freshman at MacArthur High School in Irving, Texas, brought a homemade clock that he’d built that weekend to school on Tuesday. According to those who knew him, Mohamed was known for his handiwork...

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