The World’s Most Used Social Media Platforms

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As of July 2020, more than half of all the people on Earth use social media. Hootsuite’s latest data show that 3.96 billion people across the planet use social media today, equating to almost 51 percent of the total global population.

Facebook was the first social platform to surpass 1 billion registered accounts and currently sits at more than 2.6 billion monthly active users. Sixth-ranked photo-sharing app Instagram had over 1 billion monthly active accounts.

The World’s Most Used Social Media Platforms

The World's Most Used Social Media Platforms


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